ENHANCING BUSINESS OPERATIONAL EFFICIENCY THROUGH SUPPLY CHAIN OPTIMIZATION

Abstract This article analyzes the impact of supply chain optimization on business operational efficiency. It explores the use of modern technologies, such as automation, artificial intelligence (AI), and blockchain, in supply chain management. The study examines how digitalization helps reduce costs, improve order fulfillment speed, and enhance customer service quality. The importance of implementing innovative solutions to increase business flexibility and market competitiveness is emphasized. Successful companies like Amazon and Walmart, which have adopted these strategies and achieved significant results in reducing operational expenses, are highlighted as examples.