Maximising Creative Marketing with AI: Why Human Oversight Still Matters

Discover how AI is reshaping creative marketing strategies—boosting efficiency, personalisation, and campaign performance—while highlighting the essential role of human oversight in ensuring accuracy, ethics, and emotional relevance.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-03-28
DOI
https://doi.org/10.5281/zenodo.15099691
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

Maximising Creative Marketing with AI: Why Human Oversight Still Matters

Zenodo (CERN European Organization for Nuclear Research)
AI in Service Interactions
article

Maximising Creative Marketing with AI: Why Human Oversight Still Matters

article en

Abstract

Discover how AI is reshaping creative marketing strategies—boosting efficiency, personalisation, and campaign performance—while highlighting the essential role of human oversight in ensuring accuracy, ethics, and emotional relevance.

Zenodo (CERN European Organization for Nuclear Research)
University of Windsor (CA)
Openalex Percentile: Top 76%
AI in Service Interactions
DOIOpen Access PDFOpenAlex
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Maximising Creative Marketing with AI: Why Human Oversight Still Matters · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS