CHARACTERISTICS OF TRANSLATION WITHIN THE FRAMEWORK OF TOURIST DISCOURSE

The current period of social development is characterized by a much greater mobility of people, as well as an increased demand for tourist services. Due to the rapid development of the international tourism industry, it has become necessary to consider important issues of translation studies within the framework of tourism discourse. The websites of travel companies are developing, gaining their English language versions. The proper translation of the text of such sites with the description of the offered tourist services into English becomes the key to their effective sale to a foreign tourist.