HOW CONSUMER REVIEWS INFLUENCE THE PERCEIVED TRUSTWORTHINESS OF PURCHASING AN ONLINE PRODUCT

Online client reviews have come decreasingly important to the business world currently as further and further druggies make use of social media platforms to look for product information. For the tourism assiduity this problem is especially current due to the fact that its products and services are high threat and intangible. thus, it's pivotal to understand how exactly online client reviews impact guests and what aspects of an online client review are influential when it comes to its perceived responsibility. The part of the critic"s profile has not been delved considerably so far and may play a part in the perceived responsibility of a review. The present study, which has been conducted as an online check, aims at chancing out further about the problem by assessing particular opinions and presenting different reviews to the actors. The results show that the repliers" general station towards online client reviews is positive and that they generally find them honest and believable. Gender and age don't feel to have an effect on the perception. still, the profile of the critic does feel to impact the perceived responsibility in a direct relationship. Counteraccusations of these results are that marketers may be suitable to identify which reviews are most likely to impact their business and why. They may prioritize which client reviews to reply to in order to reduce the negative effect of particular reviews