SHIVKASHI BANK: CHALLENGES FOR GROWTH

This case study highlights the journey and operations of Shivkashi Mercantile Co-operative Bank Limited, commonly known as Shivkashi Bank, from its inception in 1997 to its current status as a prominent multi-state urban cooperative bank. Under the leadership of CEO Mr. Kulkarni, the bank has demonstrated robust financial performance, strategic expansion, and a commitment to financial inclusion. Leveraging technological advancements, the bank has embraced digital banking, joined national ATM networks, and provided innovative customer services. Additionally, the bank has prioritized microfinance initiatives, particularly through Self-Help Groups (SHGs), to promote financial empowerment among marginalized communities. The case study is descriptive in nature and highlighted that Mr. Kulkarni, CEO of the Bank is facing many issues and challenges related to new marketing strategies and housing finance operations. The case study can be covered in management courses either in UG or PG level while faculty member is teaching subjects like service marketing, financial services or marketing of financial services.