The Role of Intercultural Communication in Fostering Organisational Creativity

This study aims to explore the impact of intercultural communication (IC) on organisational creativity (OC). Specifically, it analyses its contribution to organisational success, identifies challenges and advantages when integrating intercultural communication, and understands its effects on team creativity. A qualitative multiple-case study approach was adopted using purposive sampling involving semistructured interviews with managers from different industries. Thematic analysis was used to identify recurring data themes and patterns meticulously. The findings show that IC (1) is a key factor for organisational success communication contributes significantly to the companies’ growth and performance, (2) enriches the organisational culture and creativity, and (3) allows organisations to foster a more inclusive workplace and improve work processes. Besides, (4) culturally diverse teams bring real benefits to organisations, (5) employees from diverse cultural backgrounds provide creative suggestions and a greater diversity of ideas, and (6) sensitivity in communication is essential to address potential challenges. This study offers fresh perspectives on the relationship between intercultural communication (IC) and organizational creativity (OC), exploring a significant yet insufficiently examined topic in organizational research. Using a qualitative multiple-case study method, it demonstrates how IC promotes inclusivity, enhances organizational culture, and stimulates innovation through diverse viewpoints. The research stands out for its detailed analysis of the complexities of IC within team creativity, while also uncovering the benefits and obstacles associated with its integration. Its practical value lies in providing organizations with strategies to leverage IC, fostering creativity, optimizing work processes, and supporting growth in culturally diverse environments.