USU Student Association Elections Public Relations Plan

This Honors capstone project is the creation and execution of a public relations plan for the USU Student Association elections for student government positions. The public relations plan includes an analysis of previous elections, strategies of leveraging university communication channels, social media plans, print graphics, events, a schedule of elections week, evaluation of the plan, and creative materials. The public relations plan reached over 260,000 social media users, overall turnout increased 6%, and increased 20% during Executive Leadership Board Elections. This plan serves as a potential outline for future election plans and highlights potential changes for future years.