Safety First: Unpacking Key Roles of Arctic Adventure Guides

Building on past research on tour guides and guiding, this paper provides an in-depth examination of the safety management role of tour guides leading adventure trips. A review of previous literature identifies broad dimensions of tour guiding and, within these dimensions, specific guiding roles mainly in relation to communication. The current study’s qualitative examination of experienced Arctic guides, however, illustrates how environmental conditions contribute to near misses and points to safety management as an adventure guide’s fundamental role. The findings highlight the need for guide competence and certification and underpin recommendations for research in relation to guide education and practices in remote and extreme environments. Together these can facilitate enhanced tourist safety and high-quality tourist experiences on guided trips.