Humanitarian discourse as racism disclaimer

Abstract Roma communities remain Europe’s most marginalized and disadvantaged population, facing increasing discrimination, especially after the 2015 refugee crisis. European media often portrays them as criminals or anti-social, furthering misunderstanding and social exclusion. This article examines Swedish news media’s representation of Roma, which, at a surface level, appears much less negative. Using Multimodal Critical Discourse Analysis, we analyze two Swedish newspapers’ coverage of the controversial law which sought to criminalize begging, which targeted Eastern European Roma migrants. Our findings reveal that ‘Swedish exceptionalism’–a discourse of human rights, equality, colorblindness, characterized by limited racial literacy–serves to obscure and act as a disclaimer for anti-Roma sentiment and government actions which in fact resemble those criticized in other EU countries.