CONSUMERS ENVIRONMENTAL CONSCIOUSNESS AND ATTITUDE ON GREEN PRODUCTS AS HEALTHY OPTIONS IN SELECTED COFFEE SHOPS IN METRO MANILA

The consumers of the modern-day have turned out to be much more environmentconscious than previously due to the growing global environmental problems. This brought many businesses and goods to jump on the bandwagon and green activities for consumers to purchase "green" products. The present research, therefore, seeks to inspect the consumers' green awareness regarding the pros and cons of green merchandise as well as their use in the decision-making process. Numerous studies indicate that user preference for eco-friendly goods can be a turning point in the success of a company as well as a factor in customer satisfaction, as the study we run shows. This research study has primarily been set to understand how the customers who are usual consumers of coffee in Metro Manila and who are already using green products prefer and are satisfied with the products they purchase. This work is only about 'green' and 'healthy' markets via people's awareness of their environmental concerns and their preferences in Manila's ethical market. The data collected can be used as a basis for measuring the customer's usefulness or non-usefulness behavior for the organic products. This study will have a big impact on the food-related industries, databases, and other researchers in the domain of acquiring a set of related information with the green marketing practice, convinced lifestyle people willing and able to participate in the study leading to the significant relationship, significant effects, and likewise effective outcomes on the given three variables which are environmental concern, health through food safety, and health factors as well as value of health.