The global race to regulate Artificial Intelligence: Can the EU once again be a global standard setter?

In her contribution, Sara D'Arcy Shepherd examines whether the EU can establish itself as a global standard-setter in the race to regulate AI. She begins by describing the Brussels Effect across different areas of regulation, focusing on EU competition law, CE marking requirements, and the GDPR. The analysis then evaluates the ability of the recently adopted AI Act to generate a Brussels Effect, distinguishing between de jure and de facto impacts of EU regulation.