Determinants of Food Consumer Satisfaction in Online Marketplaces: The Influence of Website Quality, Product, Price, Responsiveness, and Service

\nRecently, there has been a growing trend of selling food products online through marketplaces. Consumer satisfaction plays a crucial role in supporting the sustainability of online food businesses. This study investigated the roles of website quality, product quality, price, responsiveness, and service on consumer satisfaction with food products on Bedukmutu—an online marketplace. A 5-point Likert scale, Spearman’s rank correlation, and ordinal logistic regression were employed to explore consumer satisfaction and identify the factors correlating with and influencing consumer satisfaction with online food products. The results revealed that product quality, price, and service significantly affected consumer satisfaction with online food products in the marketplace.\n