The Study of Chinese High School Students’ Acceptance of the Chinese Social Media Account “Qikexingxing”

\nRecently, the social media account Qikexingxing suddenly caused many discussions on the Internet. A large group, high school students have a unique impact on short videos. This study asked high school students about their desire to share this account, their acceptance of advertisements, and their views on video creativity through questionnaires. According to the data, high school students are willing to share videos of Qikexingxing, and most of them will do. Second, most high school students do not care about the advertisements in the video of Qikexingxing, and some are even willing to let this account receive more advertisements. Third, they felt empathy for the content of a recent video of Qikexingxing. The results suggest that the bigger reason people share videos is that it has formed a way for high school students to socialize, solidifying friendships at a time. Interesting video content makes high school students do not resist advertisements, but at the same time, the account should also reasonably control the frequency of advertisement. The way how to keep Qikexingxing popular is to innovate and creating unique content.\n