The Future of Journalism: Who to Believe? Different perceptions among European professionals and Internet user

This work collates the opinions of European professionals and internet users concerning the changing reality facing the world of journalism following the explosion of digital media. Our research shows the results of analytical surveys conducted between October 2013 and January 2014 among 54 professionals of renowned prestige, and 500 regular users of the digital media in the five most populated countries in the European Union: Germany, United Kingdom, France, Italy and Spain, all states affected to a greater or lesser extent by the crisis of the printed press. The surveys cover a wide range of topics, from the impact of social networks, the quality of the digital media, the willingness of citizens to pay for content and the degree of interactivity in the digital media for the future of journalism. Professionals and users agree that the news in 2020 will be better and more interactive than now. With regard to other matters, there is more disagreement. Professionals are much more critical than users when it comes to evaluating the quality of the news. The professionals’ survey was more qualitative, and, in their opinion, overcoming the crisis in the written press implies, among other measures, promoting analysis, prioritising quality over quantity and offering “niche” specialisation.