The effect of the development and promotion of professors' cultural knowledge on strengthening the cultural spirit

Human resources need to develop and improve their knowledge in their organizations to overcome the issues and problems raised from quick changes for the better use of their talent and helping their organization in reaching their goals.The purpose of this research was to investigate the effect of knowledge promotion workshops in the development and optimization of cultural knowledge on strengthening the cultural spirit of the professors of the Islamic Azad University of Fars province. research methodology : the research's statistical society are all the resources full-time and part-time professors of Azad Islamic university branches a region which are 2682 individuals altogether 355 of them were selected as the sample group through stratified random sampling and based on krejcie morgan table the study is survey and the method of research is descriptive. Althea data is gathered by the researcher-made questionnaire designed based on likert four-point scale. For analysis of the gathered data descriptive statistics indexes (average and standard deviation) for the comparison between professors' views and studying moderating variables, T-test for the independent groups, analysis of one-way an oval and tukey test-if necessary-were used for the better studying of the variables according to the present results, Findings: the training program in Educational workshop could enhance cultural Abilities, develop the required cultural content and improve performing cultural could enhance academic abilities, develop the required cultural content and improve performing cultural duties. Conclusion: According to the research findings, it can be concluded that the role of professors in strengthening the spirit of self-confidence and strengthening cultural activities in universities is very effective. In this regard, the cultural knowledge of professors plays a significant role.