Perception of Households Towards Eco-Label Products Consumption in Ibadan Metropolis, Oyo State, Nigeria

The study examined households' perceptions of eco-labelled food product consumption in the Ibadan metropolis, Oyo State, Nigeria. A multi-stage sampling technique was used to select 128 respondents from the study area. Data were analyzed using both descriptive and inferential statistics. The distribution showed that the majority of respondents were female (54.7%), married (71.1%), and 58.6 percent had a household size of 4–6 members, with a monthly income of less than ₦50,000 ($65). The categorization level revealed a low perception of eco-labelled products in the study area. Additionally, 62.5 percent proportionately reported a high level of barriers to adopting eco-labelled products. A favorable relationship was observed between respondents' educational level and monthly income and their perception of the products. Furthermore, a positive relationship was found between barriers and the level of perception (X² = 0.540, p<0.005). In conclusion, respondents consumed eco-labelled products despite their low perception. Therefore, to foster a favorable perception of eco-labelled food products, increased awareness and enlightenment on their benefits are necessary.