<b>Dari Piring ke Hati: Faktor-Faktor Kepuasan Pelanggan di Restoran dan Kafe Banyuwangi</b>
This journal discusses the factors that influence customer satisfaction in restaurants and cafes in Banyuwangi, a city experiencing rapid growth in the tourism and culinary sectors. Through a quantitative survey, the study found that service quality and product quality are the main factors influencing customer satisfaction, followed by ambience and price.<br>This research provides practical guidance for culinary businesses to improve services and products, create a cozy atmosphere, and set prices that match the value offered. The results are expected to help maintain customer loyalty and competitiveness amid fierce competition in the local culinary industry.<br><br><br><br>
Publication Details
- Journal
- Figshare
- Published
- 2024-12-13
- DOI
- https://doi.org/10.6084/m9.figshare.28024301
- Primary Topic
- Consumer Behavior and Marketing Influence
- Type
- article
- Field-Weighted Citation Impact
- 0.00