<b>Dari Piring ke Hati: Faktor-Faktor Kepuasan Pelanggan di Restoran dan Kafe Banyuwangi</b>

This journal discusses the factors that influence customer satisfaction in restaurants and cafes in Banyuwangi, a city experiencing rapid growth in the tourism and culinary sectors. Through a quantitative survey, the study found that service quality and product quality are the main factors influencing customer satisfaction, followed by ambience and price.<br>This research provides practical guidance for culinary businesses to improve services and products, create a cozy atmosphere, and set prices that match the value offered. The results are expected to help maintain customer loyalty and competitiveness amid fierce competition in the local culinary industry.<br><br><br><br>

Publication Details

Journal
Figshare
Published
2024-12-13
DOI
https://doi.org/10.6084/m9.figshare.28024301
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
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Dari Piring ke Hati: Faktor-Faktor Kepuasan Pelanggan di Restoran dan Kafe Banyuwangi

Figshare
Consumer Behavior and Marketing Influence
article

Dari Piring ke Hati: Faktor-Faktor Kepuasan Pelanggan di Restoran dan Kafe Banyuwangi

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Abstract

This journal discusses the factors that influence customer satisfaction in restaurants and cafes in Banyuwangi, a city experiencing rapid growth in the tourism and culinary sectors. Through a quantitative survey, the study found that service quality and product quality are the main factors influencing customer satisfaction, followed by ambience and price.<br>This research provides practical guidance for culinary businesses to improve services and products, create a cozy atmosphere, and set prices that match the value offered. The results are expected to help maintain customer loyalty and competitiveness amid fierce competition in the local culinary industry.<br><br><br><br>

Figshare
Decent work and economic growth
Openalex Percentile: Top 48%
Consumer Behavior and Marketing Influence
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<b>Dari Piring ke Hati: Faktor-Faktor Kepuasan Pelanggan di Restoran dan Kafe Banyuwangi</b> · Figshare (2024) | TGRS Research Map | TGRS