Cooking with Ketchup: Pictures from the Promotional Kitchen

By Jennifer McGillan In 1957 H.J. Heinz and Co published 57 Prize Winning Recipes, a promotional single-product cookbook. As a historical document, it is a snapshot of the late 1950s American culinary landscape, offering insight into the ongoing evolution and diversification of the American palate in the mid-twentieth century. It also documents the tension generated as part of that diversification: throughout the cookbook recipes reflecting consumer familiarity and interest in dishes from cu...