The Influence of Artificial Intelligence on Consumer Behaviour in Online Shopping:

Through this research, I’ve aimed to explore how Artificial Intelligence (AI) is actively shaping the way we shop online. From personalized recommendations to AI-powered chatbots, technology is now deeply involved in almost every stage of the buying process. I surveyed real users and studied recent academic insights to understand how consumers respond to these tools. While many enjoy the convenience and speed AI brings, a good number are still cautious about privacy. This paper highlights both the benefits and concerns of AI in online shopping, offering practical suggestions based on my findings

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-06-12
DOI
https://doi.org/10.5281/zenodo.15664336
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

The Influence of Artificial Intelligence on Consumer Behaviour in Online Shopping:

Zenodo (CERN European Organization for Nuclear Research)
AI in Service Interactions
article

The Influence of Artificial Intelligence on Consumer Behaviour in Online Shopping:

article en

Abstract

Through this research, I’ve aimed to explore how Artificial Intelligence (AI) is actively shaping the way we shop online. From personalized recommendations to AI-powered chatbots, technology is now deeply involved in almost every stage of the buying process. I surveyed real users and studied recent academic insights to understand how consumers respond to these tools. While many enjoy the convenience and speed AI brings, a good number are still cautious about privacy. This paper highlights both the benefits and concerns of AI in online shopping, offering practical suggestions based on my findings

Zenodo (CERN European Organization for Nuclear Research)
Decent work and economic growth
Openalex Percentile: Top 76%
AI in Service Interactions
DOIOpen Access PDFOpenAlex
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The Influence of Artificial Intelligence on Consumer Behaviour in Online Shopping: · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS