Factors Influencing Global Tourists in ASEAN Countries

Southeast Asia (ASEAN) has quickly become a popular place for tourists from all over the world. This is because it has a lot of cool culture, different kinds of environments, and good money-making opportunities. This article looks at why people decide to visit ASEAN countries, focusing on money, culture, and the environment. Things like cheap travel, good exchange rates, and people making more money make the area attractive, especially for middle-income travelers who want good value. Also, ASEAN has lots of different cultural things, like parties, old sites, and food, that draw visitors interested in culture. The area's different environments, from beaches to rainforests, help grow nature-based and active tourism. Plus, working together as a region, better transportation, and good tourism plans make ASEAN stronger in the worldwide tourism market. Even though things are good, the region does have problems, like political issues, not-so-great infrastructure, and damage to the environment. This study gives important information to leaders, businesses, and researchers who want to make tourism better and help ASEAN compete in the global tourism market. Keywords ASEAN tourism; international tourist behavior; cultural tourism; eco-tourism; tourism economics; Southeast Asia; sustainable tourism; regional connectivity; travel decision-making; tourism challengesv