Formation of a territorial brand

The relevance of this work is due to the fact that today there is a trend towards branding territories, due to which there is a need for competent strategies for their formation and promotion. The article presents the main aspects of the theories of researchers on this topic. The example of the Russian region is examined.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-03-13
DOI
https://doi.org/10.5281/zenodo.15475258
Primary Topic
Regional Economic Development and Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

Formation of a territorial brand

Zenodo (CERN European Organization for Nuclear Research)
Regional Economic Development and Innovation
article

Formation of a territorial brand

article en

Abstract

The relevance of this work is due to the fact that today there is a trend towards branding territories, due to which there is a need for competent strategies for their formation and promotion. The article presents the main aspects of the theories of researchers on this topic. The example of the Russian region is examined.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 41%
Regional Economic Development and Innovation
DOIOpen Access PDFOpenAlex
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Formation of a territorial brand · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS