DARK DATA CONSULTING: TURNING UNUSED DATA INTO STRATEGIC ADVANTAGE FOR BUSINESSES

Dark data represents the vast volumes of unstructured, unused, and hidden information generated by organizations during daily operations. Despite its potential value, this data often remains unexplored, leading to missed opportunities for business insight and innovation. This thesis, Dark Data Consulting, explores the concept of dark data within the context of business management and consulting. It examines how organizations can identify, govern, and utilize dark data to create strategic advantage. The study discusses limitations of traditional business intelligence systems, frameworks for effective data governance, and consulting methodologies that help firms unlock hidden value. Through structured analysis, this research highlights the implications of dark data for organizational decision-making, digital transformation, and competitive strategy. Practical recommendations are provided for businesses and consultants seeking to leverage dark data to drive performance and innovation.