AI FOR ETHICAL TRAVEL CURATION: SUPPORTING INCLUSIVE, CULTURALLY SENSITIVE ITINERARIES IN GLOBAL RESORT AND CRUISE SERVICES

The necessity to access ethical, inclusive, and culturally sensitive travel experiences has become of high significance as the sphere of global tourism is being defined by artificial intelligence (AI). This paper discusses how the implementation of AI technologies could be effectively deployed in assisting with curation of ethical travel, especially in regards to cruise and resort services. This paper investigates the relationship between AI and responsible tourism, with references to such technical issues as bias, underrepresentation of the cultures represented through tourism (mostly at the margins)