Digital transformation of the agricultural sector:conceptual foundations and challenges

The subject of this study is the theoretical and methodological aspects of the digitaltransformation of the agricultural sector, particularly the analysis of the effectiveness of digitaltechnology implementation, the adaptation of business processes of agricultural enterprises to newmarket conditions, and the identification of key challenges in digital modernization.The purpose of the study is to define the conceptual foundations of digital transformation inthe agricultural sector, analyze its economic significance, assess the impact of digital technologies onmanagement process efficiency, and examine the main problems and prospects of integrating digitalsolutions into agribusiness.Research methods. The study employs a combination of scientific methods and approaches,including system analysis, logical approach, induction and deduction methods, comparative analysis, andvisual representation methods. This comprehensive approach enabled a thorough examination of thedigital transformation of the agricultural sector and the formulation of scientifically justified conclusions.Results of work. The article substantiates the necessity of digital transformation in theagricultural sector, defines its economic significance, analyzes the effectiveness of digital technologyimplementation in agricultural enterprise management, explores the adaptation mechanisms ofagribusiness to market changes, and outlines the main problems and challenges of digitalization.Field of application of results. The study results can be applied in the development of agribusiness,particularly in optimizing agricultural enterprise management in the context of digital transformation.Additionally, they can be useful for educational institutions involved in training specialists in agribusinessand digital technologies, as well as in shaping strategies for the digital development of the agro–industrial complex.Conclusions. The main findings of the study highlight the importance of digital transformation in the agricultural sector as a key factor in its effective development. The economic significance ofdigitalization for agricultural enterprises has been outlined, particularly its impact on business processoptimization, increased productivity, and improved managerial decision–making efficiency.It has been proven that for a successful digital transformation of agricultural enterprises, it is necessaryto implement innovative technologies, adapt business models to new market conditions, and regularlyconduct data analysis to support strategic decision–making. An essential aspect is the development ofdigital infrastructure and ensuring cybersecurity, which will allow enterprises not only to enhance theircompetitiveness but also to establish a foundation for sustainable growth in the future.