Strategic Stakeholder Engagement Clarity and Performance of County Government of TransNzoia, Kenya

Abstract: The purpose of the study was to examine the effect of strategic stakeholder engagement clarity on performance of the county government of Trans Nzoia, Kenya. The study was guided by contingency theory. The study utilized cross sectional research design and the target population for the study comprised of all middle level management in County. The study employed census since the target population was small. The study utilized primary data sources which was collected by use of structure questionnaires. The questionnaires for the research were structured based on the research objectives. Data analysis techniques used by the study was descriptive statistics and inferential statistics which was computed through multiple regression and correlation analysis. The data collection tool used by the researcher was Statistical Package for Social Sciences (SPSS) version 27. Analyzed data was presented in frequency distribution tables so as to make it easy for research results description and explanation. Based on the findings, the study concluded that strategic stakeholder engagement clarity had significant effect on performance of County government of TransNzoia in Kenya. The study came up with the following recommendations; the county government should have procedural charts for all major stakeholder engagement and orient them on new processes before rolling out. Keywords: strategic stakeholder engagement clarity, Statistical Package for Social Sciences (SPSS), major stakeholder engagement. Title: Strategic Stakeholder Engagement Clarity and Performance of County Government of TransNzoia, Kenya Author: Lucy Njeri Gitau, Dr. Elizabeth Nambuswa Makokha International Journal of Recent Research in Commerce Economics and Management (IJRRCEM) ISSN 2349-7807 Vol. 12, Issue 2, April 2025 - June 2025 Page No: 17-25 Paper Publications Website: www.paperpublications.org Published Date: 24-April-2025 DOI: https://doi.org/10.5281/zenodo.15273399 Paper Download Link (Source) https://www.paperpublications.org/upload/book/Strategic%20Stakeholder%20Engagement%20Clarity-24042025-1.pdf