DETERMINING CHALLENGES OF DIGITAL MARKETING MANAGEMENT IN DEVELOPING YOUTH ENTREPRENEURSHIP AND CREATIVITY

Abstract The purpose of this study is to identify the challenges of digital marketing management in fostering youth entrepreneurship and creativity in Tanzania. The low level of digital marketing in Tanzania, due to various challenges, has attracted a researcher in this particular field of study. Customers in the market use digital information to understand the goods and services offered by multiple businesses, organizations, and individuals worldwide. Digital marketing transformation is not limited to developed countries or the world, but also applies to Africa and Tanzania, in particular. Tanzania initiated the Information and Communication Technology Policy (ICTT) to facilitate the business transformation from Traditional to Digital. The findings indicate that digital marketing has a positive impact on the development of youth entrepreneurship, primarily through social media and websites.