Inovasi Marketing Halal Lifestyle dalam Perkembangan Ekonomi Syariah

Halal lifestyle has become a significant global trend, extending beyond Muslim-majority countries and reaching international markets. In the context of the development of the sharia economy, innovation in halal lifestyle marketing strategies plays a crucial role in driving the growth of the halal industry. This study aims to explore various innovative approaches in halal lifestyle marketing that can support the development of a sharia-based economy. Using a qualitative analysis method, the study emphasizes the importance of integrating sharia values into marketing strategies, such as the implementation of halal-based digital marketing, the use of social media for consumer education, and the development of products and services that comply with sharia principles. The research findings show that halal lifestyle marketing innovations not only enhance industry competitiveness but also strengthen consumer trust in halal products and services. Therefore, innovation in halal lifestyle marketing becomes a key element in accelerating the global growth of the sharia economy.