CULTURAL CHANGE: A CASE STUDY OF TRADITIONAL HANI JEWELRY ART IN MOJIANG OF YUNNAN

ABSTRACT Aim: The project concentrated on exploring the unique characteristics of Yunnan, renowned for its cultural variety, to investigate local heritage within contemporary economic concerns. Methods: This study employed a blend of qualitative and quantitative research methods in accordance with its design approach. The research design included field surveys, structured interviews, and focus groups including area residents and specialists, along with a comprehensive literature analysis. The research employed theme analysis for qualitative data and statistical analysis for quantitative data. The research study analysed significant facets of Yunnan’s cultural heritage and its environmental challenges. The study examined three critical components that investigated the impact of fast urban expansion on traditional customs, sustainable practices, and community engagement in conservation efforts. Results: The study illustrates that policymakers ought to formulate development plans grounded in local viewpoints to enhance the efficacy of sustainability programs. Traditional knowledge ought to be incorporated into environmental and cultural preservation strategies due to its proven significance. Conclusion: This research’s comprehensive assessment of Yunnan contributes novel insights to academic literature by establishing a solid basis for subsequent investigations into analogous regions facing ecological and cultural issues. The research establishes a crucial basis for further investigations into the impacts of globalisation on local communities and ecological regions.