The Role of Social Support in Enhancing Psychological Well-being among Cancer Patients: A Theoretical Perspective

Cancer affects over 20 million people globally, causing significant physical and psychological distress. This review examines the role of social support in cancer care, focusing on Telangana, India. Findings show that strong social networks reduce anxiety and depression by 20-30% and improve treatment outcomes. However, rural areas face challenges like stigma, limited healthcare access, and digital exclusion. While digital tools offer promise, they risk widening disparities without proper literacy programs. Culturally sensitive interventions combining technology and community support are recommended. The study highlights the need for equitable, patient-centered approaches aligned with WHO's Sustainable Development Goals.