DEVELOPMENT OF PHYSICAL EDUCATION AND SPORTS IN HIGHER EDUCATION INSTITUTIONS

This article explores current trends and challenges in the development of physical education and sports within higher education institutions. It highlights the role of physical culture in promoting a healthy lifestyle among students and outlines strategic directions for improving the educational process in this field. It was found that the effectiveness of physical education largely depends on the integration of innovative methodologies, interdisciplinary approaches, and support from government bodies and university administrations. The article also reviews international experiences and prospects for the use of interactive technologies in the sports and educational process.