A Study on Customer Satisfaction Towards Online Shopping with Special Reference in Ramanathapuram District

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Online shopping was invented by entrepreneur Michael Aldrich in the United Kingdom in 1979. Aldrich was the first one to create a multiuser transaction via a computer and a telephone line. In simple words, customer satisfaction is a measurement that determines how well a company's products or services meet customer expectations. It's one of the most important indicators of purchase intentions and customer loyalty. As such, it helps predictbusiness growth and revenue. Early Beginnings (1970s-1980s): The concept of online shopping can be traced back to the 1970s with the advent of electronic commerce (e-commerce) technologies. However, it wasn't until the 1980s that the first online shopping systems emerged