ORGANIZATIONAL CULTURE AND ITS IMPACT ON ORGANIZATIONAL EFFICIENCY SUCCESS BY MEDIATING TOTAL QUALITY MANAGEMENT (AN ANALYTICAL STUDY OF A SAMPLE OF IRAQI PRIVATE COLLEGES IN BAGHDAD)

Abstract Organizational culture practices, as a contemporary and advanced management concept, have received significant attention from researchers in business administration and strategic management. This is because it serves colleges by adopting the Total Quality Management (TQM) philosophy, which helps them chart their organizational path and ensure their existence by seizing the best market opportunities and confronting environmental threats, thus successfully fulfilling their mission in Iraqi society. The main objective of the study is to verify and empirically test the impact of organizational culture on TQM, which supports ways to achieve organizational effectiveness through the criteria of effectiveness and efficiency in the performance of Iraqi private colleges, leading to the presentation of important ideas, proposals, and recommendations for decision-makers. The study proposed several hypotheses, the most prominent of which is that "the strategic leadership of senior management in Iraqi private colleges has a positive and significant impact on effectiveness as a requirement for organizational effectiveness," and on efficiency as a requirement for effectiveness again, with the presence of total quality management as an effective mediating variable. The study adopted the descriptive-analytical approach as a method that harnesses the obtained qualitative data and converts them into quantitative indicators by designing a standard questionnaire to measure the three variables (strategic leadership, total quality management, and organizational success), which was distributed to a deliberate random sample of faculty members consisting of (284) instructors, working in (7) private colleges in the capital, Baghdad. The hypothesized relationships were tested in the conceptual model prepared for this purpose from the data that were collected and analyzed using several statistical methods, and adopting advanced computer programs, such as the statistical program for the social sciences (SPSS V.25), and the structural equation modeling technique for partial least squares (SEM-PLS).