Assertive Communication as a Key Factor in Social Entrepreneurship

Abstract: This study presents a descriptive investigation based on the analysis and synthesis of scientific literature on assertive communication and social entrepreneurship, aiming to identify assertive communication as a key and fundamental element of the social entrepreneur. A bibliographic review was carried out, consisting of scientific articles published between 2019 and 2024, indexed in Google Scholar in both English and Spanish. However, no specific studies were found that directly address the relationship between assertive communication and social entrepreneurship, revealing a gap in research focused on this communication skill among social entrepreneurs, despite their extensive interaction with affected communities and investors.