THE PARADIGMATIC SIGNIFICANCE OF TRANSLATING ADVERTISING SLOGANS

This article analyzes the paradigmatic problems that arise in the process of translating advertising slogans, their origin, development, positive and negative aspects and their integration with philosophy and other sciences. The practice of translating advertising slogans is closely related to the development of international trade. As products and services enter various markets, there is a need to adapt their promotional materials to local languages. Keywords: Advertising slogans, translation, paradigmatic significance, linguistics, intercultural communication, semiotics

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-02-13
DOI
https://doi.org/10.5281/zenodo.14867055
Primary Topic
Cultural, Linguistic, Economic Studies
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

THE PARADIGMATIC SIGNIFICANCE OF TRANSLATING ADVERTISING SLOGANS

Zenodo (CERN European Organization for Nuclear Research)
Cultural, Linguistic, Economic Studies
article

THE PARADIGMATIC SIGNIFICANCE OF TRANSLATING ADVERTISING SLOGANS

article en

Abstract

This article analyzes the paradigmatic problems that arise in the process of translating advertising slogans, their origin, development, positive and negative aspects and their integration with philosophy and other sciences. The practice of translating advertising slogans is closely related to the development of international trade. As products and services enter various markets, there is a need to adapt their promotional materials to local languages. Keywords: Advertising slogans, translation, paradigmatic significance, linguistics, intercultural communication, semiotics

Zenodo (CERN European Organization for Nuclear Research)
Quality Education
Openalex Percentile: Top 45%
Cultural, Linguistic, Economic Studies
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

THE PARADIGMATIC SIGNIFICANCE OF TRANSLATING ADVERTISING SLOGANS · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS