THE ECONOMIC IMPORTANCE OF LANGUAGE IN INTERNATIONAL TRADE AND BUSINESS NEGOTIATIONS

Language plays a crucial role in facilitating successful international trade and business negotiations. Effective communication ensures mutual understanding, builds trust, and supports the development of long-term partnerships across diverse cultural and linguistic backgrounds. This study explores the economic significance of language skills in international business contexts, emphasizing the need for linguistic competence and intercultural communication abilities. The research investigates how language proficiency impacts negotiation outcomes, conflict resolution, and cooperation in global markets. The findings highlight the importance of integrating language training with business education to enhance competitive advantage in international trade.