LINGVOCULTUROLOGY AND CULTURAL CONTEXT IN TRANSLATION

This article examines one of the important directions of translation theory—the linguocultural approach. It analyzes the complex relationship between language and culture, highlighting the theoretical and practical significance of considering cultural context in the translation process. Based on the research of scholars such as Jumayeva, Ivanova, Tagiyeva, and Shveytser, the article explores the problems of conveying national mentality, cultural identity, and connotative meanings in translation. Additionally, the article analyzes the impact of linguoculturology on translation quality and equivalence criteria.