Marketing Automation of Industry 5.0 For Employee Engagement of Marketing Professionals in Pharmaceutical Sector in Coimbatore District

The advent of Industry 5.0, the pharmaceutical industry is witnessing many consistent substantial changes. One important tactic to improve marketing professionals' employee engagement is marketing automation. The purpose of this study is to investigate how marketing automation for Industry 5.0 can improve employee engagement among marketing professionals working in the Coimbatore district's pharmaceutical industry. The researchers have used the four statistical methodologies like regression analysis to enumerate the relationship between marketing automation and pharma marketing professionals, factor analysis to identify the key variables that influencing the adoption and effectiveness of marketing automation in enhancing the employee engagement of the marketing professionals, and the researchers have employed the cluster analysis tool there by segmenting marketing professionals, their level of engagement and have identified the predominant characteristics of highly engaged professionals. The researchers have also examined with aid of structural equation model to analyse, the relationship between the factors like marketing automation, employee engagement and there by effective business outcomes like increase efficiency in the marketing process, paving the path to lead generation and qualification better conversation rates. Nevertheless, attainment of enhanced job satisfaction, upskilling with automation process, productivity which would be the ultimate in any business sectors.