A Review of Recent Trends in E-Commerce in India

In the era of Digitalization, the e-commerce industry has experienced rapid transformation over the last few years, driven by advancement of technology, changing consumer needs and demands, business regulatory frameworks, government rules and regulations etc. The change in Telecommunication and rapidly growing use of smart phones, other technical gadgets have increase the growth of Digital Revolution. In E-commerce the suppliers can directly sell their products or services to the customers without any intermediaries through various websites, marketing sites, laptops, apps and so on. E-commerce provides to the customer the product and services at their door step. This research paper explores the recent trends and developments in India's E-commerce sector. The study explores the growing trends of shopping through social media platforms like instagram and whatsapp, especially through youngers. It also examines the security challenges of data privacy in E-commerce. The research shows that India's e-commerce market has great potential but is also has multiple challenges related to infrastructure, security and more. The overall study and analysis of e-commerce market has been done in this research.