FOREIGN EXPERIENCE ON CONDUCTING MARKETING RESEARCH IN VOCATIONAL EDUCATION ORGANIZATIONS OF THE REPUBLIC OF UZBEKISTAN

The foreign experience of conducting marketing research in vocational education organizations provides valuable insights into improving the effectiveness of vocational education in Uzbekistan. This paper examines the use of marketing research methodologies and practices in vocational education institutions worldwide and how they can be applied in Uzbekistan. Key aspects include the utilization of digital tools, sociological surveys, competitor analysis, and the feedback process from students and employers. Foreign practices highlight the importance of aligning educational programs with the needs of the labor market, enhancing educational quality, and improving student engagement. The paper suggests that adopting these strategies in Uzbekistan's vocational education system can contribute to the development of more competitive, high-quality educational institutions that meet both student and employer expectations.