ЛІНГВОАГРЕСИВИ ЯК РЕАЛІЗАТОРИ КОМУНІКАТИВНОЇ ТАКТИКИ ДЕМОНІЗАЦІЇ В ІПСО

The article is devoted to the study of linguistic aggressors as implementers of the communicative tactic of demonisation in PsyOps, the main purpose of which is to form a stable negative image of the enemy by dehumanising and delegitimising him. It is emphasised that demonisation is implemented through the systematic use of linguistic aggressors that function at the lexical, semantic and stylistic levels. Particular attention is paid to negative affects – invective and obscene vocabulary, as well as dysphemisms that do not have direct invective potential, but enhance the overall aggressiveness of the discourse.