STAKEHOLDER PERSPECTIVES ON CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF DANGOTE CEMENT PLC IN YEWA NORTH LOCAL GOVERNMENT AREA, OGUN STATE

This study, titled "Stakeholder Perspectives on Corporate Social Responsibility Initiatives of Dangote Cement PLC in Yewa North Local Government Area, Ogun State," aimed to examine the perceptions of stakeholders on the Corporate Social Responsibility (CSR) initiatives of Dangote Cement PLC, investigate the impact of these initiatives on community relations, and identify opportunities associated with the implementation of CSR initiatives. The study's objectives were achieved through the application of Social Responsibility Theory (SRT), which emphasizes that businesses have obligations beyond profit generation and should actively contribute to societal well-being. A qualitative research design was employed, utilizing semi-structured interviews with 30 stakeholders, including public relations personnel from Dangote Cement PLC, community heads and leaders, local government officials, and representatives from non-governmental organisations (NGOs). The findings revealed mixed perceptions among stakeholders, with public relations personnel highlighting the company's commitment to sustainable development, while community leaders expressed a desire for greater involvement in CSR initiatives. The study also found that CSR initiatives have positively impacted community relations, but there is a need for more comprehensive strategies to address systemic issues. Furthermore, stakeholders recognised opportunities for economic development and job creation linked to CSR initiatives. In conclusion, the study underscores the importance of stakeholder engagement, inclusive CSR strategies, and addressing systemic issues to foster sustainable relationships and long-term benefits. Recommendations include adopting a more inclusive approach to stakeholder engagement, collaborating with community leaders to address systemic issues, and investing in programmes that promote economic development and job creation.