A Study on Market Trends in Exotic Vegetable Consumption in Pune region in Maharashtra State, India

Abstract The increasing globalization of food habits and rising health awareness have significantly influenced the consumption of exotic vegetables in India. Pune, a rapidly urbanizing region in Maharashtra, has emerged as a key market for exotic vegetables due to its affluent consumer base, diverse culinary preferences, and burgeoning hospitality industry. This study investigates the market trends, consumer preferences, and factors influencing the consumption of exotic vegetables in Pune. Using a mixed-methods approach, the study analyzes data from local markets, restaurants, retailers, and consumers to understand the demand dynamics, pricing patterns, and distribution networks. The findings highlight the growing acceptance of exotic vegetables driven by health awareness, urban lifestyles, and global cuisines, while identifying challenges like high costs, limited awareness, and supply chain inefficiencies. Recommendations are provided for stakeholders to address these challenges and capitalize on emerging opportunities