Growth and Sustainability of Local Retail Enterprises: A Case Study of Ganesh Provision Store, Manjalpur, Vadodara

Let's start with very basic, first we will try to understand the terms Retail, Retailing, and Retail Management. The word ‘Retail’ is derived from the French word ‘Retailer’, which means to break bulk. Retailing is the sale of goods and Services to the Ultimate consumers for personal Use. A retailer is a person, agent, agency, company, or organization that is instrumental in reaching the goods, merchandise, or services to the ultimate consumers. Retail management includes all the steps required to bring the customers into the store and fulfil their buying needs.This paper is prepared based on the classroom assignment on ‘Studying Success Story of Retail Outlets in Vadodara City’. We studied Ganesh Provision Store, which is situated in the Manjalpur area of Vadodara city. Primary objective behind this research is to know the daily activities of Ramesh bhai as an owner of Ganesh Provision Store, how he started his journey, what and how he is motivated for starting this store, what he done during difficulty times like covid, how he contacts with his customers, how he uses social media for reaching to target customers, plans, etc.