A STUDY OF PARENTAL MEDIATION STRATEGIES IN CHILDREN'S VIEWING OF TAMIL TELEVISION REALITY SHOWS WITH REFERENCE TO MADURAI DISTRICT

The purpose of this study is to examine the practice of parental mediation concerning children's engagement with Tamil television reality shows in Madurai district. As media content proliferation increases, parents must be aware of the ways in which their children are navigating their viewing experiences. This research aims to investigate children‘s television viewing habit and also assesses the relationship between parental mediation practices. The study used survey research method. The data was collected from 330 respondents both from parents (165) and school going children (165) both from government and private school. Quantitative data was collected using a structured questionnaire and analysed using statistical software. The findings suggested that children view television reality shows more on weekends than on their school days. The findings also suggested that the parental mediation strategy is in the form of co-viewing when they watch reality shows.