TEACHING ENGLISH VOCABULARY THROUGH DIGITAL TECHNOLOGY

The increasing demand for English for Specific Purposes (ESP) instruction has highlighted the need for effective vocabulary teaching strategies tailored to specific professional and academic fields. This article explores the role of digital technologies in enhancing vocabulary acquisition among ESP learners. Drawing on recent research and practical implementations, the article examines a range of digital tools—including mobile applications, learning management systems, corpora, and AI-based platforms—that support interactive, personalized, and context-rich learning experiences. The findings suggest that these technologies can significantly improve learner engagement, retention, and autonomous learning, particularly when integrated thoughtfully into ESP curricula. However, the article also addresses challenges such as the need for digital literacy, access to resources, and alignment with specialized content. Recommendations are provided for educators and curriculum designers seeking to leverage digital technologies to optimize vocabulary instruction in ESP contexts.