THE EVOLUTION OF STRATEGIC MANAGEMENT: THEORIES, CHALLENGES, AND FUTURE TRENDS

Strategic management is a dynamic field that has evolved significantly over the past century. From classical management theories to contemporary frameworks, organizations have continually adapted to changing environments. This article explores the historical development of strategic management, key challenges in modern business contexts, and emerging trends that are shaping the future of the field. By analyzing various strategic management theories and real-world applications, this study aims to provide insights into how businesses can navigate uncertainty and gain a competitive advantage.