Foreign Procurement Tactics and Marketing Effectiveness of Oil & Gas Sector in Rivers State

This study addressed the correlation between foreign procurement tactics and marketing effectiveness of the River State’s oil and gas sector. The objective was to conduct an empirical analysis of the correlation between foreign procurement procedures and marketing performance within the oil and gas industry in the state of Rivers. The study utilised a cross-sectional survey research approach. The collection of primary data was done via the utilisation of a self-administered questionnaire. The research populace consisted of 930 top-level executives from 7 specifically chosen oil and gas enterprises in State Rivers. The Taro Yamen sample size formula was utilised to get a sample size of 280. A total of 280 questionnaires were delivered. The instrument's reliability was ensured by use the Cronbach Alpha co-efficient, with all items scoring over 0.70. The hypotheses were examined by utilising statistical methods i.e. the Pearson Product Moment Correlation Co-efficient (PPMCC), multiple regression, and Partial Correlation. These analyses were conducted utilising the Statistical Package for the Social Sciences version 23.0. The research upshots indicate a notable correlation between the purchasing patterns of foreign entities and the marketing effectiveness of the oil and gas sectors in the State Rivers. The research determined that the procurement procedures of foreign entities have a substantial influence on the marketing effectiveness of oil and gas sectors in State Rivers. The research suggested establishing strong ties with crucial suppliers to ensure consistent supply and high-quality supplies.