THE VITAL ROLE OF MEDIA LEADERSHIP IN SCHOOL MANAGEMENT

This article explores the pivotal role of media leadership in school management within the evolving digital landscape. It defines media leadership as the strategic use of digital communication tools—such as social media, websites, and newsletters—by school leaders to enhance communication, public relations, innovation, and educational effectiveness. The article outlines key responsibilities of media leaders, including promoting school culture, fostering digital literacy, and integrating media into teaching and learning.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-06-12
DOI
https://doi.org/10.5281/zenodo.15649476
Primary Topic
Education and Communication Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

THE VITAL ROLE OF MEDIA LEADERSHIP IN SCHOOL MANAGEMENT

Zenodo (CERN European Organization for Nuclear Research)
Education and Communication Studies
article

THE VITAL ROLE OF MEDIA LEADERSHIP IN SCHOOL MANAGEMENT

article en

Abstract

This article explores the pivotal role of media leadership in school management within the evolving digital landscape. It defines media leadership as the strategic use of digital communication tools—such as social media, websites, and newsletters—by school leaders to enhance communication, public relations, innovation, and educational effectiveness. The article outlines key responsibilities of media leaders, including promoting school culture, fostering digital literacy, and integrating media into teaching and learning.

Zenodo (CERN European Organization for Nuclear Research)
Quality Education
Openalex Percentile: Top 50%
Education and Communication Studies
DOIOpen Access PDFOpenAlex
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THE VITAL ROLE OF MEDIA LEADERSHIP IN SCHOOL MANAGEMENT · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS