Loyalty Programs: The key to growth in top companies of Uzbekistan

Today loyalty programs play a significant role in attracting and retaining more customers, and driving business growth which is reflected in the increased number of sales. Customer loyalty and long-term relationship with customers can be achieved by offering rewards and discounts for them (Chen, 2024). Most leading companies in Uzbekistan like Korzinka, one of the largest supermarket chains in the country, and Safia, a well-established chain of confectioneries offers loyalty programs for their customers which have brought numerous benefits for their growth. This article focuses on the ways how loyalty programs, especially loyalty cards have enabled Korzinka and Safia to attract more customers, achieve customer engagement, loyalty and satisfaction, and revenue growth in the competitive market of Uzbekistan.