The Web 2.0 in Mexico and its homonyms, influence in sectors: Relevant aspects

Social media in the 21st century has grown and diversified, creating varied digital cultures. Web 2.0, focused on interaction and content creation, has transformed sectors globally, including in Mexico, where it faces challenges such as the digital divide. There is a lack of comparative analyses revealing differences in adoption and effects. The general objective of this study is to conduct a comparative literature review on the influence of Web 2.0 in key sectors in Mexico and other comparable countries, identifying the most relevant aspects and challenges that have arisen in each context. The methodology employed involves a bibliographic review of the impact of Web 2.0 in Mexico within the Latin American context. Data sources, such as AMIPCI and INEGI, are detailed, along with the analysis procedures used, which include data cleaning, descriptive and comparative analysis, data visualization, and contextual interpretation. The validity of the results was ensured through source triangulation. The results suggest that Web 2.0, emerging in the mid-2000s, transformed static websites into dynamic platforms, allowing users to become active content creators. In Mexico, this evolution was reflected in the rise of social networks and blogs, driving user engagement. Additionally, internet access significantly increased, reaching 78.6% of the population in 2023.